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About

We believe in styling without limits, we provide men with the tools and knowledge to self-express their style through hair. We have a salon heritage and professional grade formulations designed to provide everyday styling staples to keep hair looking its best. We make choosing the right product for your results simple. Whether you’re wanting hold, matte, texture, volume, shine- you’ll know the right product for you every time…It says it on the Urban tin!

Fudge Urban’s styling products are split into three easy ranges, Hold Up, Matte Up and Rough Up to provide instant solutions for styling. Whether you want that groomed coiffe (which we know you don’t roll out of bed with) or that quick fix style after the gym, we have the salon verified products available.